
The Catholics Come Home TV advertising campaign is beautifully done, invoking imagery and concepts that Catholics have held near and dear, for some 2000 years.
Unfortunately, as is often the case in the advertising business, the reality is sometimes, far from the ideal.
Many/most Catholic churches look nothing like the ones in the Catholics Come Home commercials. Today’s Catholic churches often have much more in common with the architecture used in gymnasiums and/or civic meeting rooms.
Sacred art and statuary is also often similarly sparse and sterile. For example: Chicago’s Holy Name Cathedral looks much more like a typical Presbyterian church, than a Catholic one.
Many/most Catholic parishes are short-staffed, lacking funds, and ill prepared to handle any increased “work” load. Little training has been done … other than perhaps, prepping one selected deacon to deal with the “massive influx” of returning Catholics (2-6 inquiries expected, per parish, per campaign.) And of course, convenient parking is already in very short supply.
Then there’s the “backlash” to be expected from already practicing Catholics … like in the story of the Prodigal Son … where the faithful one got ticked off about all the attention that was being lavished on his (now returned) wayward brother. (“I never went away and squandered my birth right. Where’s MY fatted calf?!”)
And let’s not forget the dismal spiritual “formation” of just about everyone … who in the finest, dumbed-down, post-Vatican II liberal tradition, received little or no real education in the authentic Catholic faith, other than “God is Love. Please place the money in the collection basket. Then leave quickly and quietly, after the Mass has ended.”
Truth be told … for these and various other reasons … many parishes are hoping that you might choose to “come home” someplace else!
But let’s not dwell on the negative. The upside potential of this campaign is huge!
For example:
Reverts and converts have not (yet) been conditioned to accept the status quo.
Many actually believe what they learned about the Catholic Church way back in the 1950’s and early 60’s. They still think of the church as unique and special … not just one of many paths to God. (And of course, they would be precisely right!)
Many secretly crave the “smells and bells” of Catholic worship … even if they don’t fully realize it. At the very least, they are impressed (in some deep, essential way) by the dignity of the ministerial priesthood, the vestments, the crucifix, the centrality and practicality of the holy altar, the candles, incense, hymns and prayers. The Catholic Church (officially, at least) is still fully committed to all these things … and that’s good.
Sacraments are essential to the Catholic faith, and the Church (generally) still “does” sacraments very well. Let’s not dwell on the fact that the majority of today’s Catholics no longer understand who or precisely what they are receiving … or why. Let’s just stress the fact that sacraments … particularly Reconciliation and Holy Communion … typically accomplish exactly what God intends for us … personal sanctification and transformation, through his superabundant grace … and that is a really, really good thing … for everybody!
Newcomers and reverts are also typically more zealous for the faith than the average Catholic. This holds out a genuine hope for renewal … particularly in the area of Catholic organizations, Catholic education, and priestly vocations … as well as in general parish life … as even the most jaded cleric might be inspired by the urgent inquiries and sincere requests of souls who are truly “On Fire” for Jesus and the Catholic faith.
So … in spite of the negatives … Catholics Come Home really can’t miss. But let’s not fool ourselves … or our intended audience … because fibbing … even when attempting to promote the Catholic Church … is still a sin!
Catholics Come Home official site
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December 21, 2010
Categories: Events, Inspirational, Politics, Videos, Photos, Audio . Tags: bells, Catholic Resource CD, Catholics Come Home, converts, education, faith, formation, reverts, sacraments, smells, vocations . Author: Hosted by Doug Lawrence . Comments: Leave a comment